A GAMING MOVEMENT
AGAINST RETURN TO OFFICE

The launch of Modern Warfare III coincided with the return-to-office mandates across the region.
With gamers suddenly having less time to play, we created a rallying cry for the community.

With a simple message, “Return to Duty,” we reminded fans that a gamer’s true duty is to game.
The idea came to life through three hyper-cultural films and activations created for Thailand, Australia, and Japan.