HELPING AWKWARD GEN-Z
EXPRESS THEIR FEELINGS

Gen Z can be awkward when it comes to expressing their feelings. So we created an easier way to say what’s on your mind with Pocky Rose.

The pack features a writable heart where you can leave a personal message.
This simple mechanic became the heart of the bigger campaign idea, “Say It With Pocky,” brought to life through a film, key visual, and a regional creative toolkit.