MELANOMA PLASTER - NIVEA
PUTTING SKIN CANCER
REMINDERS ON YOUR SKIN
Our initiative brief was simple but urgent: find a new way to get people to check for melanoma.
During my internship at Jung von Matt Berlin, my art director and I developed an idea that was selected from the agency’s internal initiative pool.
We couldn’t produce it fully, but the idea lived beyond our time there (thanks to the team).
The concept launched, the plasters sold out, and the project went on to win a Clio.