LETTING GAMERS LOOT IRL
WITH NO RESPAWN

To launch Warzone 2.0’s new loot-and-extract mode, DMZ, a typical gaming stream would’ve worked.
But we wanted to make it larger than life.

So we built a massive set, planted real loot, and trained IRL guard NPCs.
Streamers had to survive a real-world raid to extract their rewards. DMZ, but physical.

Was it a game show? The coolest IRL streaming backdrop ever? A KOL brief gone rogue?
We’re still not 100% sure. But we know it pushed the fantasy further than a screen ever could.