The box design is shared online along with useful template such as: Travel itinerary you can customise and travel safety tips for seniors.
CARE FROM ANYWHERE - AIRALO
A HOW-TO ON GIVING BACK
MEMORIES FOR YOUR PARENTS
Our parents gave us our first travel memories. So we asked a simple question: how do we give those journeys back to them?
We created a give back box tutorial paired with an Airalo eSIM to help parents travel more comfortably and safely.
We shared the guide on assembling your box, so families could prepare meaningful trips for their parents with confidence.
Through digital ads we remind Gen-Zs and millennials on why they should give back to their parents with Airalo eSIM.
WHEN VACATION NEEDS
A PRESS CONFERENCE
But then when our parents travel is only natural for us to worry about them right?
So, we blew up that simple insight into a full press conference video between a senior and her family.
The questioning only ends when the family realises she’s on Airalo.
That’s when worry turns into confidence.
CARE FROM ANYWHERE
WHEN THEY TRAVEL
We capped the campaign with a heartfelt video where a daughter narrates her concern through a voice note as her mom enjoy her holiday with the help of Airalo eSIM.