EVOLVED YOU - PRUDENTIAL
TURNING PROTECTION TALK
INTO PHYSICAL COLLECTIBLES
Protection can be a heavy topic. So, we chose to talk about it through something people are increasingly passionate about: collectibles.
The Evolved You is a Prudential initiative that brings the importance of protection to life by turning you into your very own printable TCG character, featuring an evolved, better-protected version of yourself.
In collaboration with Singaporean artist Marie Toh, we created a modular GenAI system that generates custom artwork based on each user’s likeness, their unique superpowers, and the protection that best suits them.
We debuted the prototype booth at Labrador Tower for a small group. Next stop? The public build will be available at MRT stations across Singapore, coming soon to one near you!
User Interface where users will fill in questions about protection, upload their likeness and generate their physical collectible based on their evolved self.